THE CRAVE GENIUS FIELD NOTES
Useful thinking.
For the work ahead.
Explore all 25 articles by service. Read freely, then choose a useful next step for your business.
25 FREE ARTICLES / BUILT AROUND YOUR BUSINESS
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25 articles
The future of websites
What role could your website play in achieving your next business goal?
Read the article Websites / FIELD NOTEIs your website up to date?
Does it reflect how your business, customers and opportunities have evolved?
Read the article Websites / FIELD NOTEIs your website part of your team?
What work could it handle, and where should it involve a person?
Read the article Websites / FIELD NOTEIs your website driving upside?
Is it creating qualified opportunities, supporting sales or reducing repetitive work?
Read the article Websites / FIELD NOTEYour website is capable of much more
What could happen when it connects your knowledge, people and business systems?
Read the article Websites / FIELD NOTEYour website can build your business
What should we develop first to produce a useful, measurable result?
Read the article Logo & Branding / FIELD NOTEWhat does your logo say about your business?
Turn a feeling about your brand into a useful design brief, with practical questions about your customer, your personality and where the logo will appear.
Read the article Logo & Branding / FIELD NOTEWhich logo style will work for your business?
Understand the main logo approaches and choose a direction by considering your business name, the places it needs to work and the identity you want to build.
Read the article Logo & Branding / FIELD NOTEWhy a brand book matters after the logo is finished
A practical guide to the decisions a brand book should document, from logo use and colors to typography, imagery and the files your team needs.
Read the article Logo & Branding / FIELD NOTEYour logo in motion: reels, commercial screens and 4K
Plan a motion-logo brief around its destination, composition, timing, sound and delivery formats, with a still version and clear brand rules.
Read the article Business Plans / FIELD NOTEStartup funding begins with a plan people can assess
Can someone understand what you are building, why it can work and what the funding will make possible?
Read the article Business Plans / FIELD NOTECould a grant support your startup?
Does your project fit the program, and can you show how you will deliver it?
Read the article Business Plans / FIELD NOTEYour investor kit should tell one consistent business story
Do your plan, presentation and supporting facts describe the same business?
Read the article Business Plans / FIELD NOTEGoing public starts before the announcement
Are your business information and communications ready for public scrutiny?
Read the article Business Plans / FIELD NOTESmart strategic planning turns a plan into action
Who will do the work, with which resources, and how will you assess progress?
Read the article Business Plans / FIELD NOTEWhat belongs in a business media kit?
Can someone explain your business accurately using the materials you provide?
Read the article Creative / FIELD NOTEA clear brief reduces creative effort
Have you given the creative work a clear job to do?
Read the article Creative / FIELD NOTEBuild a content system your team can keep using
Which communication needs repeat, and what could you prepare together?
Read the article Creative / FIELD NOTEKeep your brand recognizable across every channel
Can your team create consistent communication without starting from the beginning?
Read the article Creative / FIELD NOTEUse AI to understand the data and keep creative human
Where does analysis help, and where should creative judgment lead?
Read the article Creative / FIELD NOTEPlan one campaign for the channels you actually need
Can the assets work together while fitting the way each audience encounters them?
Read the article Creative / FIELD NOTEMeasure creative before making more of it
What does the work need to achieve, and what evidence would justify the next batch?
Read the article Websites / FIELD NOTEYour website gets visitors. Why doesn’t it get inquiries?
A practical way to review your offer, proof, inquiry path and follow-up before paying for a full website rebuild.
Read the article AI & Strategy / FIELD NOTEHow to choose your first AI project without buying a bigger problem.
A business owner’s guide to choosing a bounded AI pilot, setting data and review boundaries, and deciding whether it earns its place.
Read the article Logo & Branding / FIELD NOTEBefore you redesign your brand, answer these five questions.
A focused creative brief for business owners who need a clearer brand, campaign or website rather than another round of subjective design feedback.
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