Discover the difference.
Compare spirits and connect their character with agave, origin, production and aging.
Give a great spirit
a story worth
sharing.
I connect what makes a spirit exceptional with the people who will appreciate it.
I’m Creenagh Flynn, founder of Crave Genius and creator of Savor Agave. My work brings strategy, writing, photography, design, education and digital development together to make discovery feel personal.
Experience designEditorial & photographyBrand & motionConnected commerce
THE IDEA THAT CONNECTS THE WORK
Bridge the gap between
craft and understanding.
A bottle can tell you its name. An experience can help you understand its character, the place it comes from and why you might choose it again.
These projects connect that discovery across the tasting table, the printed page, social content and the website. Each has a different job. Together, they give the customer a clearer way in.
01 / THE EXPERIENCE
CONCEIVED & CREATED BY CREENAGH FLYNNSavor Agave.
More than a tasting.
A guided journey from curiosity to appreciation.
I created Savor Agave to help guests explore tequila, mezcal and bacanora through the places, people and decisions that shape them. Guided comparisons, food pairings and mixology turn unfamiliar spirits into something guests can describe, discuss and enjoy with confidence.
The work spans the educational concept, storytelling, visual identity, photography, supporting materials and the digital journey for guests, venues and ambassadors.
Explore the original Savor Agave website ↗THREE AGAVES. THREE ORIGINS.
Agave Pacifica
Bacanora · Sonora
Roasted agave, spice and smoke.
Blue Weber
Tequila · Los Altos, Jalisco
Floral, fruity and peppery notes.
Espadín
Mezcal · Oaxaca
Cooked agave, citrus and herbal notes.
Explore the pairing.
Bring food and flavor into the conversation with a chef-led pairing designed around the pours.
Make it your own.
Use guided mixology to develop a signature serve and take the learning beyond the class.
THE CUSTOMER VALUE
A welcoming way to understand unfamiliar spirits. A distinctive hospitality offering. A richer conversation between the maker, the venue and the guest.
02 / THE EDITORIAL WORLD
WRITING · PHOTOGRAPHY · DESIGNA story that
keeps unfolding.
Stellar Sips / Issue 001
I wrote, photographed and designed Stellar Sips to bring the world around the spirits into focus: the makers, the places, the recipes and the experiences that give a bottle context.
The magazine creates room for a deeper story than a product listing. It gives readers something to explore and hospitality teams something useful to share.
49 pages · Browse here without leaving the portfolio.
03 / THE DIGITAL EXPERIENCE
STRATEGY · CONTENT · DESIGN · DEVELOPMENTFrom discovery
to a useful next step.
Websites that connect the story with the way people explore, learn, buy and do business.
stellar-sw.com
STELLAR SPIRITS & WINESA connected
A connected
business experience.
I designed and developed the website to connect consumer discovery, product education, Savor Agave and trade relationships. Different audiences have different needs; the navigation gives each a relevant route.
- Spirit exploration, recipes and product storytelling
- Guest, venue and ambassador pathways
- Trade applications and account-based commerce journeys
tequilacomisario.com
TEQUILA COMISARIOA premium spirit.
A premium spirit.
A considered introduction.
Brand storytelling, visual direction and website development bring the expressions, recipes and hospitality experiences into one coherent world.
The customer can discover the differences between expressions, find inspiration for a serve and continue toward an event, a retailer or a purchase.
Explore the website ↗04 / THE CREATIVE EXPRESSION
MOTION · CAMPAIGNS · SOCIAL CONTENTMake the story
move with you.
A consistent visual world across the website, campaigns and social channels helps people recognize the brand wherever they meet it.
Brand identity brought into motion for video and digital use.
A NEW CHAPTER / VANCOUVER & THE LOWER MAINLAND
Bring something
worth discovering.
I’m developing an independent local Savor Agave program and welcoming conversations with spirits suppliers, producers and hospitality venues.
Let’s explore a thoughtful selection of spirits, a setting that fits and the support needed to deliver the experience well.