04Tennis Canada / Live event partnership
National Bank Open
Integrated Toronto and Montreal event creative for Comisario’s official partnership, spanning venue graphics, signage, social, push, SMS and guest promotion.
View activationStrategy / Creative / Technology / Business Intelligence
Ideas are only valuable when they work.
I research, strategize, create, build, connect and measure complete systems that turn business ideas into market awareness, revenue and better decisions.
20+Years of international work
2005Independent practice founded
5Markets served internationally
100sBrands, platforms and programs
The advantage
One strategic mind connecting the idea, the brand, the customer experience, the technology and the evidence.
My range is not a collection of unrelated services. It is the ability to see the complete business problem and implement a coherent solution efficiently, without losing the idea between disconnected teams.
Selected work
From first idea to measurable market impact.
Current work spans luxury spirits, hospitality education, professional sport, national events, ecommerce, wholesale systems and direct customer relationships.
01 / 11Luxury spirits / Global
Tequila Comisario
Brand direction, digital growth, commerce and creative production
Holistic ownership across positioning, photography, film, web, social, paid media, email, SMS, retail tools, loyalty, more than 3,000 cocktail recipes and major sponsorship activations.
Hospitality education / International
Savor Agave
Original concept, revenue model, program and ecosystem
A premium masterclass and hospitality platform that turns agave education into ticket revenue, partner income, case sales, loyalty and valuable customer data for hotels, restaurants, distributors and public events.
02 / 11
Hands-on by design
I do not stop at the strategy.
I can personally photograph, film, design, write, build and launch the work. That execution depth makes strategy more practical, protects creative consistency and allows teams to move faster.
Campaigns, systems and experiences
Work that moves from screen to venue to sale.
04
05Professional sport / Social + sponsorship
Las Vegas Smash
Fast-turn social creative, sponsorship materials, merchandise and professional team uniform design for a championship padel franchise.
Watch selected reelMajor league sport / Sponsorship creative
LA Galaxy
Collaborative sponsorship and event materials designed for championship-scale sport, connecting brand presence with live audience experience.
Discuss the workProduct + brand launch
Marta Tequila
Market positioning, identity, website, ecommerce experience, photography, launch content and social presence created for an underserved female consumer.
View live brandB2B + DTC digital transformation
Stellar Commerce
A connected Shopify, wholesale, CRM, loyalty and account-management ecosystem designed to create owned customer relationships and first-party intelligence.
View commerce platformBrand + customer systems
Pospischil Realty
Website, CRM, social, drone, photography, video and 3D experiences created as one contactless marketing system supporting record-setting listing results.
View live siteGlobal marketing + editorial
Karma Athletics
Global campaign direction, a Condé Nast presentation to Vogue and other editors, and New York Marathon editorial coverage connecting runner insight with product.
View experienceFounder, CEO + board communications
Corporate + Investor Portfolio
Brands, websites, investor decks and corporate marketing systems for MidAtlantic Capital, Rektron Group, INDROTEK, PanaCopper and other international clients.
Request examplesCapabilities
Strategy through implementation.
The value is not simply having many skills. It is knowing how to connect them into one efficient system that improves awareness, revenue, margins and decision-making.
Strategy + Research
I identify opportunities, study the market, filter complex information and turn evidence into a practical commercial direction.
Research / Positioning / Audience / Go-to-market / Revenue design / Planning
Brand + Creative
I create the idea and carry it consistently through identity, photography, film, design, writing, packaging and experience.
Creative direction / Identity / Photo / Film / Design / Copy / Large format
Digital + Commerce
I build websites and buying systems as connected parts of the business, designed to generate demand and improve customer experience.
Shopify / WordPress / UX / Ecommerce / Wholesale / CRM / Email / SMS
Campaigns + Sponsorships
I move one idea across social, paid media, email, SMS, print, venue displays, partnership assets and live guest experiences.
Meta / Google / Social / Events / Sport / Hospitality / Outdoor / Retail
Technology + Data
I connect analytics, pixels, customer data, automation and reporting so leadership can see what is working and make better decisions.
GA4 / Pixels / Testing / SEO / Dashboards / Automation / AI / Reporting
Implementation
I take responsibility for the complete system, reducing delays and fragmentation between strategy, creative, technology and execution.
Planning / Production / Launch / Optimization / Documentation / Training
Independent since 2005
International perspective. Complete accountability.
I have worked directly with founders, CEOs and boards across consumer products, sport, hospitality, automotive, technology, finance, resources and professional services.
Living and working in Vancouver, Barcelona, Mallorca and Ibiza, and serving clients in New York, Korea, Spain and the United Kingdom, developed the perspective and adaptability behind the work.
VancouverBarcelonaMallorcaIbizaNew YorkKoreaUnited Kingdom
Experience
Brand, technology and business growth.
2005–PresentFounder / Contract Creative, Technology & Marketing Director
An international practice delivering hundreds of brands, websites, investor materials, campaigns and digital systems.
Creative & Advertising Director
Stellar Spirits & Wine
Global brand, creative, ecommerce, campaign, sponsorship and data leadership across a premium beverage portfolio.
Chief Technology Officer
Concord Business
Corporate brand, digital infrastructure and investor communications for public-market clients.
Contract Marketing & Design Lead
Pospischil Realty Group
Brand, website, CRM, photography, film and contactless real-estate customer experience.
Graphic Designer
Prima Graphics
Hundreds of vehicle and architectural wraps for high-visibility brands across Vancouver.
Global Marketing Director
Karma Athletics
Global campaigns, media pitching, editorial content and brand growth for athletic apparel.
Marketing Manager, 12-Month Contract
Accenture
HUB team response systems, marketing creative and smart-grid proposal communications.
Marketing Director
West Coast Seeds
Social, web, digital marketing, technology, communications, retail and brand development.
Senior leadership / Contract engagements
Bring the idea and the implementation together.
Vancouver based and available for senior marketing leadership, focused contract engagements, campaign builds and live-event creative.