Is your website up to date?
Does it reflect how your business, customers and opportunities have evolved?
Your business may have changed substantially since your website was built. You may serve a different customer, offer a more valuable service or have a clearer understanding of what makes you worth choosing. Your website needs to keep pace with those changes.
When I review an existing site, I begin with the business as it operates today. What do you want to sell more of? Which inquiries are useful? What do customers misunderstand? The answers help reveal whether the site is still introducing the right business to the right people.
Read your main service page as someone encountering you for the first time. Can they work out whether you solve their problem? Is the evidence relevant to the work you want now? Does the next step match how they are ready to engage? A customer comparing providers may need examples and a clear explanation of your approach before they are ready for a conversation.
Content also needs to answer the questions customers actually bring. Google’s guidance on helpful content encourages original, reliable information created to benefit people. A useful review therefore asks where your own knowledge is missing from the site: the explanations, decisions and practical details that help someone understand your offer.
Source: Google Search Central — Creating helpful, reliable, people-first content
Then test the experience. Open the site on a phone and follow an important task through to completion. Check how quickly the content appears, how promptly controls respond and whether the layout shifts while you use it. Google’s Core Web Vitals measure these aspects of loading, responsiveness and visual stability. They provide useful evidence alongside testing the actual customer journey.
Source: Google web.dev — Web Vitals
Accessibility belongs in that review too. W3C describes accessible websites as those people with disabilities can perceive, understand, navigate and interact with. Clear form labels, readable contrast and keyboard access deserve attention because customers need to be able to complete the task you are asking of them.
Source: W3C — Introduction to Web Accessibility
Finally, follow an inquiry beyond the form. Confirm that it reaches the right person with enough context to respond. Check that any confirmation accurately tells the customer what happens next. A successful submission is only the beginning of the business process.
These checks help establish the scope of an update. Sometimes the highest priority is clearer content or a better inquiry route. Other findings may justify a broader rebuild. If your business has evolved, send me your website and tell me what has changed. We can identify where the experience needs to catch up.
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