Clear Scope.
Shared Accountability.

Agreement & Authority

Crave Genius, operated by Creenagh Flynn in British Columbia, provides creative strategy, design, technical architecture, software, automation, and related professional services. These terms explain our working standards and the conditions for using our website and reviewing our work.

A project begins under a written agreement that identifies the contracting parties, services, fees, payment schedule, and authorized decision makers. The approved project charter and delivery plan establish the working baseline. A paid discovery engagement may have its own limited scope before a larger project is authorized.

Project terms apply when expressly incorporated into the signed agreement. Browsing this website or opening a draft does not authorize a project or commit either party to an unagreed budget. An expressly agreed project provision takes priority over a conflicting general provision on this page, subject to applicable law.

Ethics Without Compromise

Our professional standard is informed by the Project Management Institute’s values of responsibility, respect, fairness, and honesty. We turn those values into the following rules for every engagement.

These are Crave Genius commitments informed by professional guidance. Referencing PMI does not represent a PMI certification, accreditation, or endorsement.

Business Case & ROI

Where business case analysis is in scope, we assess expected benefits, total costs, alternatives, feasibility, dependencies, and risks. Depending on the engagement, this includes technical, operational, financial, organizational, legal, and schedule considerations.

Record the evidence, assumptions, data quality, baseline, calculation method, and uncertainty behind the analysis. Consider acquisition, integration, training, operation, maintenance, and transition costs. Use scenarios or sensitivity analysis where assumptions materially affect the decision. Identify who will supply the data and own benefits measurement.

Protecting the client’s investment means recommending a smaller scope, a different approach, or a decision not to proceed when evidence warrants it. Funding approval, increased sales, adoption, savings, or a particular financial return cannot be guaranteed. Business results also depend on the client’s decisions, resources, implementation, market conditions, and other factors outside the agreed delivery work.

Our accountability remains the professional services and deliverables we agree to provide, including the agreed quality, scope, schedule, and cost baseline. This does not excuse failure to deliver an agreed obligation or remove responsibility imposed by applicable law.

Charter & Approval

Before the relevant work is authorized, the charter and supporting plan must identify the problem, objectives, scope, exclusions, deliverables, acceptance criteria, milestones, approved budget, assumptions, constraints, dependencies, risks, and responsibilities.

The client names an authorized sponsor and approval contact, identifies stakeholders, and commits the resources required from its organization. Approval must be an explicit, recorded decision by an authorized person. A draft review approval is specific to the version reviewed; it does not silently change the contract or transfer IP.

Once the charter and baseline are signed off, Crave Genius is accountable for the agreed deliverables and delivery controls within its responsibility. Changes to scope, time, cost, or acceptance criteria require documented assessment and approval. Neither discovery nor an Agile backlog grants unlimited authority to change the commitment.

Client Resources & Decisions

The client must provide the people, decision authority, access, accurate information, source material, licenses, budget, environments, and timely approvals assigned to it in the charter. The client must have permission to supply and use its data and materials.

Required contributors and approval deadlines are part of the delivery plan. When a resource, decision, payment, or dependency is missing, we will communicate the issue, likely impact, and available mitigation directly to the client. Any revised schedule, cost, sequencing, or pause must be documented through the agreed control process.

Client delay does not automatically authorize extra charges or an undisclosed change. Crave Genius remains responsible for communicating impacts and seeking an agreed resolution.

Double Diamond & Discovery

We use the Design Council’s Double Diamond as a framework for understanding a problem and developing an appropriate response. Discover gathers context and evidence. Define focuses the problem and success criteria. Develop explores and tests possible solutions. Deliver validates and refines the selected solution.

Discovery and definition inform the brief, business case, and planning baseline. Development and delivery continue the learning through prototypes and testing. The work may return to an earlier question when evidence changes; that return is managed through the project’s agreed scope and change controls.

Agile, Waterfall & Fit

Agile is our usual approach when requirements are expected to evolve. Short delivery cycles, prioritized work, demonstrations, and frequent review help reveal issues earlier and reduce avoidable rework. They do not guarantee lower cost or eliminate the need for a plan.

Predictive or Waterfall delivery may be appropriate where requirements are stable and the risk of deviation is low. A hybrid approach may combine defined milestones with iterative development. The charter records the chosen method, review cadence, approval process, and constraints.

For fixed engagements, iteration stays within the authorized scope, time, and cost or triggers an approved change. For ongoing work, the agreement defines capacity, recurring deliverables, reporting periods, KPIs, invoice dates, and how priorities may change.

Delivery & Control

Our delivery framework includes initiation, planning, execution, monitoring and control, and closing. These are management activities that can overlap and repeat, rather than a requirement that every project follow one rigid sequence.

1. Initiation Establish the business need, stakeholders, feasibility work, authority, and charter.
2. Planning Define the scope, acceptance criteria, work, resources, schedule, budget, communications, quality, and risk responses.
3. Execution Produce the authorized deliverables, coordinate contributors, test the work, and obtain the agreed reviews.
4. Monitoring & Control Run alongside delivery. Compare actual work with the baseline, track risks and dependencies, report variances, and manage approved changes.
5. Closing Confirm acceptance, resolve or record open items, reconcile the contract, complete payment and authorized handover, and capture lessons learned.

Risks & Mitigation

Maintain a proportionate risk and issue record with the risk, likelihood, impact, owner, response, trigger, residual exposure, and review date. Relevant risks may include inaccurate data, unavailable resources, integration limits, model errors, security, licensing, accessibility, vendor changes, and schedule dependencies.

When a material flag threatens scope, quality, time, cost, confidentiality, security, or the anticipated business case, communicate it promptly and directly to the authorized client contact. State what is known, what is uncertain, the likely impact, mitigation options, and any decision required. Urgent issues must not wait for the next routine report.

Agreed mitigations may include additional validation, a smaller release, specialist review, contingency, manual oversight, an alternative supplier, or a pause. Residual risk acceptance is an explicit client decision within the client’s authority. We will not proceed with work we reasonably believe is unlawful or outside our authority.

Changes & Acceptance

For a proposed change, describe the reason, affected deliverables, options, and impact on cost, timing, resources, risk, and benefits. Obtain approval from the authorized client before carrying out additional chargeable work. Record the approved revision so both parties work from the same baseline.

Review deliverables against the agreed acceptance criteria and identify the exact version. The client provides consolidated feedback through the agreed contact. Corrections to meet existing requirements are distinguished from new requirements or additional revisions. A missed review date is escalated rather than treated as silent acceptance.

Specific review periods, support obligations, warranty terms, suspension, cancellation, and dispute procedures belong in the signed project agreement. They are not replaced by an assumed deadline or fee on this website.

Copyright, Payment & IP

Final project files and the agreed license or assignment of project IP are released only after the project contract has been paid in full and any agreed release conditions are met. A deposit, milestone payment, preview, or approval alone does not transfer those rights. Assignments and licenses must be documented in writing by the relevant rights holder.

Draft previews are watermarked unless a trusted client has been explicitly exempted from the watermark requirement. A watermark exception does not remove the full payment requirement for downloads and release.

The agreement identifies final deliverables and the rights being transferred. Existing methods, tools, libraries, open source software, fonts, stock media, and other third party materials remain subject to their respective ownership and license terms. The client retains its own existing materials and information.

Technical preview restrictions help protect work but cannot guarantee prevention of screenshots or unauthorized copying. Any permitted review access remains subject to the review and use restrictions above. Nothing here removes a use expressly permitted by applicable law.

Confidentiality & Technology

Use client information only for authorized purposes and provide access only to the people and services needed for the work. Define confidentiality, access, retention, approved vendors, and any data location requirements in the agreement. Our Privacy Policy explains this website’s information practices.

Do not use confidential client data to train a model, publish it as a case study, or disclose it for an unrelated purpose without the required permission. Explain material AI limitations and keep consequential approvals with an accountable person. Changes to vendors, data handling, or automation authority require the appropriate review and authorization.

Client approval and regulatory, legal, accounting, or specialist decisions remain with the responsible party unless a qualified and expressly authorized service has been contracted.

Resolution & Responsibility

Raise a concern with the named project contact or cf@cravegenius.com. We will review the agreed baseline, evidence, responsibilities, and practical remedies in good faith, while preserving each party’s contractual and legal rights.

Any allocation or limitation of liability must be stated in the signed agreement and is subject to applicable law. These terms do not exclude responsibility or rights that cannot lawfully be excluded. British Columbia law and applicable Canadian federal law govern unless the signed agreement or mandatory law provides otherwise.

Changes to this website’s general terms do not silently rewrite an existing signed project contract. Material changes to an engagement require the agreed written approval process.

Professional References

Our working commitments are our own. The following sources inform the framework and terminology:

• PMI Ethics Guidelines
• PMI Project Management Library
• Design Council Framework for Innovation
• Canadian Copyright Act, Ownership and Assignment