INNOVATION / INTELLIGENCE WITH A PURPOSE
Better questions.
More possibility.
Explore how creative thinking, research, and technology can connect customers to your business.
FROM INSIGHT TO USEFUL ACTION
Genius Advantage.
What matters to this customer?
Relevant Experiences.
Use context to shape the questions you ask.
What do we know, and what is missing?
Useful Intelligence.
Ground the task in approved expertise.
What should happen next?
Work With Direction.
Connect a useful answer to a responsible next step.
Choose a topic. See the connection.
MEET CLOUD GENIUS
Your digital presence.
A useful team member.
Start with the why, understand the working parts, and see which benefits matter to your business.
CLOUD GENIUS / 2 MINUTE READ
Why You Need a Cloud Genius
When your business needs more than a place to display information.
Read the ArticleCLOUD GENIUS / 2 MINUTE READ
How a Cloud Genius Works
A clear experience outside. Approved knowledge and connected work behind it.
Read the ArticleCLOUD GENIUS / 2 MINUTE READ
The Benefits of Cloud Genius
More useful inquiries. Less repeated work. A clearer next action.
Read the ArticleRESEARCH INTO PRACTICE
Ideas with depth.
Applications with purpose.
Explore what a study found, the question it raises, and how I would test its relevance in a business.
SOCIOLOGY / 2 MINUTE READ
Relationships Before Conversion
Understand how customers reach you, who influences them, and what gives a relationship continuity.
Read the ArticlePSYCHOLOGY / 2 MINUTE READ
Clarity Supports Choice
Give people the information and structure they need to choose with confidence.
Read the ArticleNEUROSCIENCE / 2 MINUTE READ
Memory, Meaning, and Customer Experience
A considered experience helps people connect what they see with what matters to them.
Read the ArticleTECHNOLOGY / 2 MINUTE READ
Intelligence That Supports a Team
Useful intelligence needs a purpose, appropriate knowledge, and clear responsibility.
Read the ArticleShowing All Four Research Notes
THE STUDY LIBRARY
Follow the evidence.
Ask what it means.
A selected reading shelf of experiments, research syntheses, and guidance. Publication type and study setting matter when applying an idea.
PREREGISTERED FIELD EXPERIMENT
Dell’Acqua et al. (2026), The Cybernetic Teammate: A Field Experiment on Generative AI and Teamwork
791 randomized professionals at P&G in a product development workshop; 776 completed post task surveys.
Read the Source ↗RANDOMIZED FIELD EXPERIMENTS
Rajkumar et al. (2022), A causal test of the strength of weak ties
Social networks and job mobility; application to customer journeys is a design inference.
Read the Source ↗RESEARCH SYNTHESIS
Chernev, Böckenholt, and Goodman (2015), Choice overload: A conceptual review and meta analysis
Choice effects depend on complexity, task difficulty, preferences, and goals.
Read the Source ↗BEHAVIORAL AND BRAIN IMAGING EXPERIMENTS
Luettgau et al. (2020), Decisions bias future choices by modifying hippocampal associative memories
Laboratory associations and choice; no measurement of Crave Genius customers.
Read the Source ↗VOLUNTARY RISK MANAGEMENT GUIDANCE
NIST (2024), Generative Artificial Intelligence Profile, AI 600 1
Guidance for design and evaluation; not a certification of Crave Genius.
Read the Source ↗MACHINE LEARNING RESEARCH
Lewis et al. (2020), Retrieval Augmented Generation for Knowledge Intensive NLP Tasks
Specific models and benchmark tasks; deployed systems still require evaluation.
Read the Source ↗TURN THE QUESTION INTO A USEFUL NEXT STEP