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Crave Genius / Working portfolio archive

Digital IQ
IRL Results

Strategy, creativity, technology and intelligence built as one connected commercial system.

Enter the archive ↓
AwarenessActionRelationshipValue

The complete objective

One senior lead.
Full-team
capability.

I work from the commercial question outward, carrying the strategy through every message, image, experience and system. The result is more coherent, more efficient and easier to measure.

01 / Portfolio discipline

Planning + Strategy

Find the opportunity, define the commercial direction and build a plan every creative decision can answer to.

01 / 03

02 / Portfolio discipline

Graphics

Create an unmistakable visual language that can move from a single campaign asset to a complete brand environment.

01 / 06
Comisario Apparel 01 example

Merchandise / Graphic Design

Comisario Apparel 01

An expressive apparel extension developed for brand visibility, events and community.

Selected work
Comisario Apparel 02 example

Merchandise / Graphic Design

Comisario Apparel 02

A second concept balancing product recognition with culture-led illustration.

Selected work
Comisario Apparel 03 example

Merchandise / Graphic Design

Comisario Apparel 03

A fashion-forward graphic system designed to turn merchandise into a communications asset.

Selected work
Comisario Apparel 04 example

Merchandise / Graphic Design

Comisario Apparel 04

A restrained single-colour concept built for production flexibility and premium recognition.

Selected work

03 / Portfolio discipline

Writing

Translate complex value into a voice people can understand, remember and act upon.

01 / 06
Destination Editorial example

Travel / Hospitality

Destination Editorial

Editorial storytelling that connects destination, culture and product through an elevated visual voice.

Selected work
Hospitality Editorial example

Trade / Partnership

Hospitality Editorial

Partner-focused storytelling designed to educate, inspire and create commercial relevance.

Selected work

04 / Portfolio discipline

Photography

Direct and capture original imagery that gives the strategy a distinctive, ownable visual world.

01 / 06
Tennis Canada Activation example

Partnership / Event

Tennis Canada Activation

Campaign imagery for one live partnership inside the broader Tequila Comisario brand ecosystem.

Selected work

05 / Portfolio discipline

Film

Develop the narrative, direct the production and carry the idea through filming, editing, motion and visual effects.

01 / 06

06 / Portfolio discipline

Social Media

Build a recognizable publishing system that earns attention while supporting campaigns, community and conversion.

01 / 06

07 / Portfolio discipline

Websites

Turn the brand into a responsive commercial platform that communicates value, creates revenue and captures intelligence.

01 / 06

08 / Portfolio discipline

Apps

Create useful digital products that reduce friction, extend the experience and turn customer behaviour into business value.

01 / 06

09 / Portfolio discipline

Data + Analytics

Connect the signals, identify what is working and use evidence to improve strategy, efficiency and business decisions.

01 / 06

10 / Portfolio discipline

Customer Relationships

Turn anonymous attention into understood, nurtured and increasingly valuable customer relationships.

01 / 06

11 / Portfolio discipline

Experience + Community

Give people a reason to participate, remember the brand and carry the story into the world.

01 / 06
Immersive Events

Sponsorship / Activation

Immersive Brand Events

Premium visual communications supporting one live partnership within the larger Comisario ecosystem.

Selected work

12 / Project identities

Distinct marks.
Built to belong.

Selected identity work created to give organizations a clear, ownable presence across markets, materials and experiences.

Polygon eagle identity
Project identity
Flash project identity
Flash
Tytan monogram
Tytan
Tydal South American Petroleum logo
Tydal
Universal Ibogaine logo
Universal Ibogaine
Tequila Comisario logo
Tequila Comisario
Sovereign Technology and Power logo
Sovereign
Rektron Group logo
Rektron Group
Immortal Marble logo
Immortal Marble
AJ's Electrical logo
AJ’s Electrical
Canpak Copper logo
Canpak Copper
Project identity mark
Project identity
Stellar Spirits and Wines logo
Stellar Spirits + Wines
Khyber identity mark
Khyber
Greencrate Farm logo
Greencrate Farm
Gold River Seafood logo
Gold River Seafood
Generation Renewable logo
Generation Renewable
IndroTek logo
IndroTek
Need an identity that carries the business forward? Book your consultation ↗

13 / Results

Creative that performs.
Intelligence that compounds.

I combine data intelligence with strong creative to improve every stage of growth, from awareness and response to conversion, loyalty, margin and long-term brand value.

01HIGHER ROI

Digital advertising

Data-led targeting and distinctive creative improve ad-spend efficiency and create more value from every campaign.

02WIDER FUNNEL

Awareness + audience growth

Strategic campaigns and social content grow relevant followers, increase reach and bring more qualified people into the funnel.

03MORE ACTION

Email + SMS response

Useful content, sharper offers and intelligent segmentation increase opens, click-through and meaningful customer action.

04MORE CONVERSIONS

Connected customer journeys

Brand, content, commerce and CRM work as one system to turn attention into leads, customers and repeat business.

05DEEPER LOYALTY

Education + relationships

Original initiatives engage and educate valuable demographics, building trust, community and durable customer relationships.

06GREATER VALUE

Margin + brand perception

Strategic planning, positioning and packaging increase perceived value, support stronger margins and drive sales.

Detailed performance is available for private review. Book 15 minutes ↗

Selective executive creative partnerships

You’re 15 minutes
away from your
greatest advantage.

Bring the business opportunity, the friction or the ambitious idea. I will show you where connected creative leadership can create value.

Book a 15-minute consultation