CRAVE GENIUS / WEBSITE INQUIRY AUDIT
Free working sheet — use one service and one intended customer.

Business:
Page reviewed:
Review date / device:

1. CUSTOMER AND OFFER
Who is this page for?
What problem brought them here?
What service do we offer for that problem?
What should they do next?

2. EVIDENCE
What claims are made?
What proof supports each claim?
Do we have permission to show it?
What questions remain unanswered?

3. INQUIRY PATH
Can I find and complete it on a phone?
Where does the message arrive?
Who replies, and who covers their absence?
Where is the inquiry recorded?

4. BASELINE — use a consistent period and definition
Relevant page visits:
Qualified inquiries:
Qualified-inquiry rate = qualified inquiries / relevant visits:
Project conversations:
Projects agreed:
Known measurement gaps:

5. FIRST CHANGE
What will we change?
What result do we expect, and why?
Who owns it?
When will we review it?
What else changed during the comparison period?

Want help? cf@cravegenius.com